How to turn a gifted collaboration in a paid collaboration

Hello my beautiful besties! I’m excited to share another blog post about brand collaborations with you today. How can I transform a free collaboration into a paid collaboration? This is one of the most frequently asked questions I get from you all. I’m delighted to be able to answer on this question for all of you today because, remember, you DESERVE to be compensated for your work!

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To begin, I define “gifted collaboration” as a partnership with a business in which you publish on whatever social media site you like in exchange for a free product or service from that brand.
A compensated partnership entails more than simply free items; it also entails further remuneration.
When brands first contact you, some of them will make it obvious that this relationship would consist solely of product giveaways. However, as I mentioned in my post on How to Make Money as an Influencer , you should never accept a brand’s first offer.

It never hurts, in my opinion, to ask brands to PAY YOU FOR WHAT YOU ARE WORTH!When brands contact me without mentioning rates or budgets, I always respond by asking what kind of budget they are working with.This begins the budget discussion and allows me to provide my quote for the statement of work required.

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Email Template 1: On how to ask brand for money

Are you unsure about the language or how to begin this conversation?Talking about money can be awkward at times.I’m here to assist you!When a brand contacts me without mentioning a budget, I respond as follows:

Hi Name,

Thank you so much for reaching out!

It’s so nice to connect with you.I would definitely be interested in a collab with you.

At the moment, I am doing paid promotion on my instagram page. Do you have a particular budget for this collaboration?

I look forward to hearing back from you!

Thank you,

Irina.

This template is a nice way to start a conversation and turn those free collaborations into paid ones!
When brands receive this message, they frequently open the floor by asking me to provide my rates or a quote for the requested statement of work.
You can also use this as an opportunity to share your media kit and any statistics on the performance of previous branded partnerships.

Email Template 2 : When brands propose you affiliate partnerships

Well I do not reccomend you to accept affiliate partnerships if you don’t know how to sell, because it takes alot of time and strategies to do it ( making content for the brand and promote it on your page) .

I personally hate these types of collaborations because is really hard to do it and I personally do not have much time for this. I only do this for the brands I really love so if you see this type of collaboration on my page this means I really like that brand :)) .

So here is the template number two on how to respond if we do not want these types of collabs:

Hi Name,

Unfortunately, I am not interested in affiliate partnerships at this time.
It’s more work for the creator to try to drive sales just to get the commission, rather than focusing on the value of what I bring to the table, which is my time to create the content, my creativity to market the product, and my endorsement.

If you have a budget available to allocate for the [DELIVERABLES], my rates starts at [$$$ USD]

Have a nice day!

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Email Template 3: Turning Past Gifted Collabs Into Paid Collabs

But what if you’ve previously collaborated with the brand on a free basis and now want to turn it into a paid collaboration the next time they contact out?
No issue, here’s what I’ve previously stated:

Hello NAME,

Thank you so much for getting in touch!
I’d love to work with you again!
I’ve had a lot of fun working with BRAND in the past, and I’m confident that the product will appeal to my target group.
Given the time, effort, and price that goes into filming a campaign, I will prioritize compensated collaborations in the future.
Is there a marketing budget for influencer activations at BRAND?

Thank you for your time!

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What are your suggestions for turning free blogger collaborations into paid collaborations?

Thank you for taking the time to read this!

Love,

Irina

How to make money from social media as an Influencer

I never realized that you can make money from social media as an influencer, I mean alot of money. Even I, after 1 year and a half of social media, I’ve made some money from brand collabs.

Girl that smiles in a lue dress on a red backround

How to make money as an Influencer?

As with many industries, influencers have various options when it comes to making money. Some of these are more lucrative and require a higher level of commitment than an average influencer.

Affiliate Marketing

One of the oldest responses to the question, “How do influencers make money?” is affiliate marketing.

Influencers and website owners use affiliate marketing to provide special links or promo codes in their postings.The influencer is paid a modest fee when people click on the links or use the codes at checkout.
Amazon Associates is one of the most well-known affiliate marketing schemes.
A dedicated influencer campaign is also available.

When it comes to how influencers make money nowadays, sponsored posts are a popular choice.In this situation, sponsored articles might be any sort of commissioned content generation.

As a result, an Instagram celebrity may make a single post, a series of posts, or a Story.
Influencers on YouTube and TikTok can create videos, while Twitter users can send out Tweets.
Usually, the promoted product is included into the material in some way. For compliance purposes, an FTC disclosure should also be included.

Branded merchandise

A long list of influencers and content creators develop branded products and sell it online to build brand awareness and monetize their audience may be discovered.

For YouTube, TikTok, and Instagram influencers and brand ambassadors who really want to make money using the power and popularity of promotional material, creating and selling branded things is a fantastic marketing trick.

Influencers can use merch to increase their social networks and express their messages through specific items.

Furthermore, an influencer can build tighter and longer-term relationships with fans and followers by providing them with access to unique branded things.

Ebooks and Digital Courses

People with specialized knowledge abound on social media, and many of them have become industry influencers. Selling digital products is a smart way to make money for this subset of influencers.

Fitness, food, and financial influencers are all examples of this. Selling numerous training alternatives, as well as giving a subscription, is quite beneficial for the fitness crowd. Food bloggers can offer a recipe ebook, while financial experts frequently promote subscription-based services.

Subscriptions

Subscription-based models are one of the most basic ways for influencers to profit from their social media efforts.

We discussed fitness influencers and creating digital courses and workshops a little farther up.

Alternatively, a fitness celebrity could explore selling various training bundles on a subscription basis.Influencers can market subscription-based services to diverse segments of their target audience, boosting their chances of successfully monetizing their following.

Collabs with brands

Collaborations with businesses is the final way to make money as a social media influencer that I’d like to share with you.This technique entails an influencer collaborating with or assisting a company in the development of a new product or set of products.

A beauty influencer collaborating with a well-known beauty business to develop a new beauty product is an example of this.The influencer normally receives a share of the earnings in the case of an influencer cooperation, based on the terms of the agreement between the two parties.

What are the Elements of Making Money as an Influencer on Social Media?

  • produce high quality content;
  • maintain a regular posting schedule;
  • make content that is interesting to read;
  • create a community;

It’s possible to make money on Instagram?

The short answer is a resounding YES!

Instagram was one of the most downloaded apps on both the App Store and the Google Play Store in 2020.Because of Instagram’s popularity, it’s safe to say that influencers can successfully connect with their audience and make a full-time living off of the platform.

Aside from the platform’s popularity, another reason Instagrammers can make money on the platform is due to the platform’s capabilities, specifically the monetization and promotion tools available to users.

Instagram, in particular, gives influencers access to a variety of revenue streams, including:

  • Making branded content and working with brands
  • Earning money by displaying badges on live videos
  • Developing advertisements for their videos and other content
  • Creating an Instagram shop where they can sell their merchandise and products

How much money you can make from instagram?

You should be paid with $10 per post for every 1,000 followers you have.
Keep in mind that if you’re doing a Story or a series of posts, the numbers should be adjusted accordingly. But you should know better how much money your content deserve.

Is it possible to make money with tik tok?

TikTok is the world’s second most downloaded app in 2020, trailing only Zoom.

TikTok is a new platform for influencer marketing. That is not to say that getting a post sponsored is cheap. For the time being, the suggested rate is $25 per 1,000 followers. Some of this may be due to the network’s smaller supply of influencers in comparison to other networks.

TikTok provides the following options for monetization:

  • Advertisements
  • Branded content
  • Authorization to use its Creator Marketplace

Making Money as an Influencer on YouTube

The third platform we’d like to discuss is YouTube.

With 500+ hours of content uploaded on YouTube every minute, we can’t help but wonder how much potential there is for content creation and monetization on this online video sharing and social media platform.

Furthermore, YouTube.com is ranked second in global internet engagement by Alexa by Amazon.

YouTube is undoubtedly a good platform for influencers in terms of engagement; however, can a YouTuber make money on the platform?

The following are the main features of the program from which YouTube influencers can profit financially:

  • Display, overlay, and video advertisements
  • Memberships in channels
  • Make and sell official branded merchandise that will appear on your Watch pages.
  • Subscribers can pay for Super Chat and Super Stickers to have their messages highlighted in chat streams.

Influencers on YouTube frequently have to put in a lot of effort to publish a video. Scripting, shooting, and editing all take a significant amount of time. As a result, I recommend a minimum of $20 per 1,000 subscribers. However, taking into account exclusivity agreements and other factors, you may need to pay more.

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So when you create content, do it the way you like it and learn to appreciate your work when a brand wants you to advertise it. Always trust yourself and the work you do. I hope I helped you with this article!

Tips for Influencers: How to Pitch for More Brand Deals

I know how hard it is to make courage to pitch yourself to a brand. Been there and it was really scary!

At first I didn’t know how to reach out to brands, I didn’t know what to say , how my email should look, and I din’t know if I was qualified enough to collaborate with a brand. I was rejected many times, because most of the brands like just the gifting idea and they think that’s enough for our work.

Girl making a photography in a mirror with an iphone 12 pro

The first step (and the hardest) is to know how to format your email pitch encouraging a brand to work with you. This email should be unique because brands receive tons of offers daily so you need to stand out and be persuasive.

These are some steps that you need to follow when creating the email:

  • Introduction
    Why are you reaching out?
  • Who you are
    What type of blogger are you? Which niche?
  • Why should they work with you
    Have you used the brand before? What are your favorite products?
  • Link to your social media
    Do you want to do a collaboration through Instagram or your blog? Both? Include that!
  • Statistics
    How many followers do you have? How many monthly readers?
  • Experience
    Who have you worked with in the past? Include examples and links!
  • And one of the most important steps: a MEDIA KIT

Brand Pitch Email Template:

“Hi [insert brand representatives name],
My name is [insert your name here] and I am reaching out to you in regards to a collaboration. I love [brands name here] and believe your products align well with my brand.

I am a [niche here] influencer and/or blogger with [number of followers or readers here]. You can find me at [social media site here]. I have experience working with [insert brands here]. You can find some of my past work [link here] and [link two here].

Looking forward to your reply!

Thank you,
[your name here]

MEDIA KIT

Media kits are a type of pitch, a digital portfolio that tells the brands everything they need to know about you.To become a successful influencer, it is imperative for you to have an influencer media kit. When you reach out to brands, a media kit is the best way to showcase your work.

In simple words, an influencer media kit is a mix of the testimonials section, your work history.There are many free media kit templates available. All you need to do is enter your information into the template.

What to include:

  • About section
  • Follower demographics
  • Link to your social media accounts
  • Social media statistics and insights
  • Number of followers on each channel
  • Contact information
  • Photos, samples, testimonies *
  • Pricing *

Media Kit Examples:

media kit example

This is the first page on my media kit, and I have the basics here . I think is pretty simple and easy to read, I also showed to my friend and she told me that it looks very professional, hehe. Your media kit can contain just one page or you can make make a multiple page media kit, but don’t forget to update it every few months, just like you would with a resume.

Always remember:

Every email pitch should be personalized to the brand.You don’t want to forward the same email to 10 brands because that’ll be pretty obvious and not look good. If you haven’t tried their products out don’t fake it and say you have. Simply state that you’ve always been interested in giving their products a try. And the most important step trust yourself, be confident and get ready to be rejected many times until you get the first YES.