Is it still possible to increase your Instagram account organically in such a crowded influencer space?
YES, it is!!! Growing your Instagram following can help you drive more visitors to your website, improve sales, and even make you a trendsetting influencer.
There are a wide variety of ways to properly expand your Instagram following, and it all begins with creating the proper foundation (with purpose and plan) and understanding how the algorithm works. Here are a few (of many) tactics that I’ve tried and tested over the course of my 2 years as an influencer.
a) The first impression is crucial
People have an average attention span of 8 seconds. A potential follower has just 8 seconds to evaluate whether or not you’re someone they’d like to follow, so make sure they know what to expect from you and your work right away. Consider your Instagram account to be a portfolio or a cv. Your profile should give them a good idea of who you are.
b) Take full advantage of almost everything Instagram has to offer.
- Static Feed (up to 10) (Photo, Video, Carousel
- Instagram Television (IGTV) (with the option to post on your static feed)
- Instagram Stories are visual representations of events that occur on (using the polls, questions and sticker options)
- Highlights of the narrative
- Incorporating call-to-action buttons (ie. Share, Save, Turn On Notifications, Swipe Up links, etc.)
c) Improve the Searchability of Your Post Captions
Optimizing your Instagram posts for search is a significant Instagram hack for increasing your following.
Following a recent Instagram update, English-speaking users in six countries can now search Instagram using keywords.
d) Use a hashtag strategy
Instagram hashtags are one of the most powerful growth tools at your disposal, and they should not be overlooked.
Hashtags are a great method to grow your Instagram following and reach more people. When you use a hashtag, your post will show up on the hashtag’s page. If you include a hashtag in your Story, it may appear in the related hashtag Story, which is also displayed on the hashtag page.
How many hashtags should you use on Instagram?
A standard post can include up to 30 hashtags, while a Story can have up to 10. Your remark or caption will not post if you try to include more.
However, just because you have the ability to use so many hashtags on Instagram doesn’t mean you should. For each business, or even each post by the same firm, there is no “correct” quantity of hashtags.
The general agreement is that 11 hashtags is a decent place to start. However, the most common hashtag count on Instagram is between one and three.
To figure out what works best for your account, you’ll need to conduct some research.
e) Cross-promote your Instagram account across many platforms
Cross-promoting your Instagram account on other platforms is a wonderful place to start if you’re looking for additional strategies to build your Instagram following.
TikTok is a popular app for advertising your Instagram account.
Connecting your Instagram account to your TikTok is one of the first things you can do on TikTok to assure Instagram traffic.
After that, you can make a few TikToks to encourage people to visit your Instagram page.
If TikTok isn’t a part of your marketing plan, you can send visitors to your Instagram account using your website, email newsletter, podcast, or another social media platform.
f) Make Your Content User-Friendly
Over 430 million individuals worldwide are deaf or hard of hearing, and at least 2.2 billion have eyesight problems.
Here are four easy steps you can take right now to make your Instagram account more accessible and inclusive:
- Subtitles or text overlays can be added to video content (including Instagram Videos, Stories, and Reels)
- Create descriptive alt text for your Instagram posts by hand.
- During storytelling and films, mention visual details.
- In Instagram hashtags, capitalize each word. This makes it easier for screen-readers to read them aloud correctly.
TIP: Instagram has just provided auto-generated captions for stories in 16 languages, making it easier than ever to make your content more accessible.
g) Post More Consistently
Consistency is the name of the game when it comes to Instagram growth.
One of the most important results was that accounts with more regular posts had more followers.
Quality content that provides real value to your readers, on the other hand, should always take precedence over quantity.
f) In the Name Field of Your Bio, Include Keywords
Did you realize that the words you use in your Instagram bio’s Name Field can be searched?
If your company specializes in custom artwork, for example, you might want to use keywords like “Art” or “Artwork” in your Name Field.
Think about your specialty, what industry you’re in, who you’re targeting, and what solution you’re offering.
f) If you can, post every single day
I know this sounds overwhelming, but it’s the best strategy for me and my account. Of course, your content should be relevant and good quality, you can’t post just random stuff.
Here are some of my latest Instagram insights:
g) Get yourself out of all the engagement groups
I know how hard it is to receive likes, comments and stuff and how tempting these groups are ( and trust me I’ve been in many, till 2-3 months ago :)) ) but these groups helps you on short term.
I don’t know how, but Instagram always found out about these and you can risk for your account to be suspended or you can’t use all the monetisations features because they will label you as you are not “An Established Presence” .
For example my account, where I post every day and I have more that 17K followers is ineligible to use branded content tools because I was on these groups or because I liked, commented on post in a very short period of time and Instagram considered me a robot.
Not the same thing happens on another instagram account where I have like 50 followers, there I am Eligible to use all the monetizations features.
I’ve requeste many times for Instagram, to see that I am not a robot but they just don’t care and don’t make me eligible no matter how hard I try. So, if you have any tips on how should make this process faster please let me know in the comments or DM me on Instagram!
Growing your Instagram account may appear to be a difficult task, but with the appropriate approaches and ideas, you can certainly increase your Instagram followers.
Posting creative material, targeting the correct people, and taking advantage of Instagram’s new features and trends are all part of the strategy.