Hello my beautiful besties! I’m excited to share another blog post about brand collaborations with you today. How can I transform a free collaboration into a paid collaboration? This is one of the most frequently asked questions I get from you all. I’m delighted to be able to answer on this question for all of you today because, remember, you DESERVE to be compensated for your work!
To begin, I define “gifted collaboration” as a partnership with a business in which you publish on whatever social media site you like in exchange for a free product or service from that brand.
A compensated partnership entails more than simply free items; it also entails further remuneration.
When brands first contact you, some of them will make it obvious that this relationship would consist solely of product giveaways. However, as I mentioned in my post on How to Make Money as an Influencer , you should never accept a brand’s first offer.
It never hurts, in my opinion, to ask brands to PAY YOU FOR WHAT YOU ARE WORTH!When brands contact me without mentioning rates or budgets, I always respond by asking what kind of budget they are working with.This begins the budget discussion and allows me to provide my quote for the statement of work required.
Email Template 1: On how to ask brand for money
Are you unsure about the language or how to begin this conversation?Talking about money can be awkward at times.I’m here to assist you!When a brand contacts me without mentioning a budget, I respond as follows:
Thank you so much for reaching out!
It’s so nice to connect with you.I would definitely be interested in a collab with you.
At the moment, I am doing paid promotion on my instagram page. Do you have a particular budget for this collaboration?
I look forward to hearing back from you!
This template is a nice way to start a conversation and turn those free collaborations into paid ones!
When brands receive this message, they frequently open the floor by asking me to provide my rates or a quote for the requested statement of work.
You can also use this as an opportunity to share your media kit and any statistics on the performance of previous branded partnerships.
Email Template 2 : When brands propose you affiliate partnerships
Well I do not reccomend you to accept affiliate partnerships if you don’t know how to sell, because it takes alot of time and strategies to do it ( making content for the brand and promote it on your page) .
I personally hate these types of collaborations because is really hard to do it and I personally do not have much time for this. I only do this for the brands I really love so if you see this type of collaboration on my page this means I really like that brand :)) .
So here is the template number two on how to respond if we do not want these types of collabs:
Unfortunately, I am not interested in affiliate partnerships at this time.
It’s more work for the creator to try to drive sales just to get the commission, rather than focusing on the value of what I bring to the table, which is my time to create the content, my creativity to market the product, and my endorsement.
If you have a budget available to allocate for the [DELIVERABLES], my rates starts at [$$$ USD]
Have a nice day!
Email Template 3: Turning Past Gifted Collabs Into Paid Collabs
But what if you’ve previously collaborated with the brand on a free basis and now want to turn it into a paid collaboration the next time they contact out?
No issue, here’s what I’ve previously stated:
Thank you so much for getting in touch!
I’d love to work with you again!
I’ve had a lot of fun working with BRAND in the past, and I’m confident that the product will appeal to my target group.
Given the time, effort, and price that goes into filming a campaign, I will prioritize compensated collaborations in the future.
Is there a marketing budget for influencer activations at BRAND?
Thank you for your time!
What are your suggestions for turning free blogger collaborations into paid collaborations?
Thank you for taking the time to read this!